National Lottery Scratchcards 'Add Some Play'
Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
The world's first photo booth activated by mountain bikes thanks to Bridgestone South Africa.
As opposed to the world's first photo booths activated by a car, thanks to Peugeot.
600 riders, 210 kms, 3 days, 1 goal – to get the perfect shot. 233 photos were uploaded to Facebook.
They also have a hashtag #Passion4Performance. Although I'm not sure why because this is a Facebook activation and not Twitter.
Technician: Roelf Daling
Photographer: Jurgens Johannes Burger
Videographer: Adam Heyns
Production Company: Content Mint Crew
Published: February, 2013