Marketing and communications partner, Brilliant Noise, has announced the appointments of Allison Wightman and Will Lockie as Client Partners, following a series of high profile client wins and agency expansion. Allison will be working with adidas and Universal Pictures, whilst Will takes on Tetra Pak and Heathrow Airport. Both will lead the delivery of pioneering client programmes through long term partnerships. Before joining Brilliant Noise, Allison was co-founder of ConnectiD, a technology start-up that enables you to share your details quickly and efficiently when meeting someone new. Prior to this, she was Head of eBusiness at Virgin Atlantic Airways, where she led the global growth strategy for eCommerce and Customer Relationship Management, as well as advising the board on how to manage the development of its digital and database marketing channels. She has also worked with some of the UK’s top brands, including M&S and the Post Office Ltd, to drive change and deliver award winning digital customer experiences. Will Lockie was previously Head of Multichannel at Evans Cycles, leading cross-functional teams to define and implement strategically important projects, including Porsche, Halifax and Toyota. Prior to this, he was Head of eCommerce, where he helped deliver year-on-year growth across trading, development and marketing for two years running. Will is an experienced retail, ecommerce and marketing leader, specialising in business change and digital transformation. Allison Wightman, Client Partner at Brilliant Noise
