Bringing A Historic Baseball Team Back To Life - the Chatham Coloured All-Stars as video game.

OLG partners with MLB to immortalize the 1930s Chatham Coloured All-Stars through a popular video game and a powerful film created by The Hive


Ontario Lottery and Gaming Corporation (OLG), in partnership with Major League Baseball (MLB), is immortalizing the 1934 Chatham Coloured All-Stars—the first all-Black team to win an Ontario Baseball Association Championship—in a very unique way. OLG and MLB are bringing the team’s memory back to life through baseball’s popular video game, MLB The Show 22.


OLG and MLB wants to draw attention to the important story of these baseball legends allowing their memory to live on through the global baseball community’s next generation.


Using the game’s team editor function, OLG’s creative agency partner The Hive recreated the Chatham Coloured All-Stars using historical photos and team artifacts. Family members of the team’s players, as well as the Black Historical Society of Chatham, were also consulted. The Hive then uploaded the 13-player roster to the game so anyone searching for the Chatham Coloured All-Stars in the game's Logo Vault and Player Vault can find and download the team roster and logo, and build the team themselves.


“OLG is extremely proud to be part of this effort with our MLB partners, to shine a spotlight on historical figures in our province who broke barriers and contributed to the betterment of our communities,” said Duncan Hannay, OLG’s President and CEO. “The Chatham Coloured All-Stars showed the world what it means to persevere in the face of adversity. It is an honour to help keep the team’s memory alive by introducing their story to as many people as possible, including a new generation of baseball fans. It’s part of OLG’s commitment to giving back to Ontario.”


“We wanted to make the team as accurate as possible,” said Ryan Speziale, an Associate Creative Director at The Hive. “We knew Fergie Jenkins Sr. (father of Canadian MLB star Fergie Jenkins Jr.) threw and batted left-handed, for example, so we created him that way. We wanted to be as authentic as possible.”


OLG is also showcasing the Chatham Coloured All-Stars’ legacy through a short yet powerful film featuring the descendants of the legendary players. This poignant film, developed by The Hive and directed by LeSean Harris of Fela, provides an overview of the team’s history and the players’ perseverance through racism and the era’s other challenges. It also provides a behind-the-scenes look at the meticulous effort it took to recreate the team for the video game.

"We really felt the weight of how important this team is to the community and the family members the first time we spoke with them,” said Mike Albrecht, an Associate Creative Director at The Hive. “It added an extra layer of focus to make sure we were doing it right. It felt like there was a lot at stake. We wanted to make sure we told a historic story in the right way.”


As part of the celebration to commemorate this historic baseball team, Chatham-area residents were given a front row seat at the Field of Honour Charity baseball game on Sep. 24 at Fergie Jenkins Field in Chatham. This special event was open to the public and featured two baseball games played by the descendants of the former All-Star team. Legendary baseball player, Fergie Jenkins Jr., whose father played on the 1934 team, was also part of the celebrations. In addition, people who attended the event were given an opportunity to experience the video game for themselves.


“The Field of Honour is such an important event held in our hometown of Chatham. We honour the men who played throughout all the seasons with the Chatham Coloured All-Stars on that day and get their children, grandchildren, nieces, nephews, etc. to come honour their ancestors on the baseball diamond,” said Dorothy Wallace, President of the Chatham Kent Black Historical Society. “At the root of it, we are hoping to further share the story of the Chatham Coloured All-Stars and get the recognition they deserve. We are beyond thankful to all our supporters and so grateful to OLG and MLB for the project they will be sharing at this year’s game." 


OLG is also proud to support the efforts of the Chatham Kent Black Historical Society with a special cheque presentation of $25,000 for the organization.


To learn more about OLG’s and MLB’S Chatham Coloured All-Stars campaign, visit

Title: Chatham Plays On



Client: OLG

Director, Marketing Communications: Yvonne Leung

Manager, Marketing Communications: Kate Perkins-McVey

Director, Enterprise Brand Experience and Marketing: Greg Dermer

Director Enterprise Media & Commercial Sponsorship: Lou Pagnotta

Manager, Enterprise Brand Experience and Marketing: Atefeh Zare

Manager, Commercial Sponsorships and Media: Andreia Goncalves

Director, Social Media: Lisa Bassett

Manager, Social Media: Klaudia Las

Director, Media Relations: Tony Bitonti

Director, Equity, Diversity and Inclusion: Tyjondah Kerr

VP, Communications: Jenna LeBlanc

VP, Brand and Marketing Officer: Maxine Chapman


Partner Client: MLB

Senior Manager, International Partnership Activation: Andres Zapatas

Director, International Corporate Partnerships: Khalid Basyuni

Senior Coordinator, Partnership Activation • Sponsorship: Tyler Hart


Creative Agency: The Hive

Chief Creative Officer: Simon Creet

Chief Strategy Officer: Dustin Rideout

VP Client Services: Shawna Hayman

Associate Creative Director / Copywriter: Mike Albrecht

Associate Creative Director / Art Director: Ryan Speziale

Account Director: Lauren Smith

Project Director: Tracy Chang


Production Company: Fela

Director: LeSean Harris

Director of Photography: Shady Hanna

Producer: Jeff So

Executive Producer / Founder: Taj Critchlow

Executive Producer: Fuliane Petikyan

Chief Operating Officer: Dean Rosen

Head of Production: Amir Karimi

Integrated Producer: Mikayla Fasullo


Producers: Makers

Executive Producer: Roma Ahi

Producer: Sam Hall

Play Tester: Michael Narimalla


Editorial: Married to Giants

Offline & Online Editor: Nick Yumul

Assistant: Parnika Raj

Producer: Airees Angellakis


Colour: Artjail

Colourist: Clinton Homuth

Assistant: Austin Tang


Audio: Oso

Creative Director: Harry Knazan

Creative Director: Daenen Bramberger

Producer: Kristine Lippett


VFX: Daniel Pianezza


Media Agency: Mediacom 

Group Account Director: Sandra Hayes

Account Director: Goli Samii

Media Planner: Jamie Ellis

Social team:

Account Manager: Alexander Widerszpil

Account Coordinator: Lisa Rahman

Programmatic team:

Programmatic Manager: Riya Raju

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