BRIS is a Swedish, non-profit children´s rights organization. I wish I could assure you that it's good and helpful, but it is rarely equipped to handle serious issues - this isn't the ambitious child helpline's fault, but the Swedish social/legal system. However, when it comes to being someone to just talk to, BRIS is there. You could phone them, and now you can chat with them. They try to help lonely kids, and kids who are a little lost. They do their best, like a suicide hotline. Sometimes, all you really need is someone to talk to.
So they created a bot, and this lovely little film shows how a girl brings home a robot from school on the last day of the semester. Unlike other children, she'll be home alone. As she settles in for her lonely dinner, the robot wakes up and hangs out with her. This introduces "brisbot", the bot you can chat to on social apps. The cinematography and music are really nice here.
Garbergs explains: "One of the most common and difficult problems that kids face today is a sense of hopelessness or loneliness. Many children that contact BRIS during the holidays talk about how they feel that everyone else is having a cozy time with relatives and friends, but that they feel left out and don’t have anyone to talk to."
Brisbot is available directly in the mobile phone on messaging platforms - Kik and Facebook Messenger. It gives professional counseling, answers and advice for children directly in the chat.
Story: "Swedish helpline Bris launches a child-counseling chat bot, Brisbot, on Kik and Facebook with a heart breaking ad about a girl going on Christmas break all alone."
Advertised brand: BRIS - Swedish, non-profit children´s rights organization
Advert title(s): We Make Christmas Less Lonely
Advertising Agency: Garbergs, Stockholm, Sweden
Agency website: http://garbergs.se
Creative Director: Petter Ödeen
Art Director: Mattias Dahlqvist, Mattias Alfborger
Copywriter: Per Forssberg
Illustrator: Fellow designers
Account Manager – Malin Boustedt
Account Director – Andreas Engstrand
Agency Producer – Annika Witkowska
Graphic Design – Beatrice Stanszka
Bot Copy Writer – Sebastian O Carlsson
Motion Director – Robin Lidbom
PR – Nasim Kabiri
Developer – Joel Bonander (A3J Consulting)
Film Director – Johan Perjus (Standart)
Film Producer – Josefin Kollberg (Standart)
Music & Lyrics – Ane brun
Music Supervision – Li Stanley, Viktor Waldås (Sony ATV Music publishing Scandinavia)
Published: December, 2016