Brita’s “Stepping Up” edited by Cut+Run’s Steve Gandolfi

As the new Brita spot “Stepping Up” relays, every day we have a choice, to keep our old habits or start new ones. This is brilliantly illustrated by a young girl who forges a new path through the supermarket using a case of single use water bottles, but not in the way you’d expect. The commercial was directed by Arts & Sciences Sean Meehan and edited by Cut+Run’s Steve Gandolfi for agency McGarry Bowen. Drink like you care.

Brita’s “Stepping Up” edited by Cut+Run’s Steve Gandolfi
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Clients: The Clorox Company 


Studio Lead: Lauren Kahn 

Associate Marketing Director: Drew Mathias 


Associate Marketing Manager: Rachel Garrison 

Associate Director, Brand Engagement: Jen Reilly 


Brand Manager Specialty: Luis Perez Martin 

Associate Marketing Manager: Roohani Chauhan 


Assoc. Dir., Advertising & Comm, Production: Boris Nurko 

Ad. Manager, Talent & Rights Management: Tricie Evans 


 

Agency: Dentsumcgarrybowen 


Chief Creative Officer: Kurt Fries 

Creative Director: Christian Liu 


Creative Director: Andres Arlia 

Art Director: Devin Hilgenkamp 


Copywriter: Tori Dubray 

Group Account Director: Mary Ashley Chenoweth 


Account Director: EB Jackson 

Account Supervisor: Jack Malone 


Account Executive: Taylor Allen 

Executive Producer: Eric Faber 


Sr. Producer: Christen James 

Director, Business Affairs: Joann Baker 


Talent Supervisor: Jamika Vogel 

Sr. Business Affairs: Jillian Wisniewski 


Senior Music Producer: Brandy Ricker 

 


Production Co: Arts & Sciences 

Director: Sean Meehan 


EP: Sam McGarry 

 


Editorial Company: Cut+Run 

Editor: Steve Gandolfi 


Managing Partner: Michelle Eskin 

EP: Amburr Farls 


Producer: Jared Thomas 

 


VFX / Finishing: Jogger LA 

Creative Director: Andy Brown 


 

Colorist: Oisin O’ Driscoll / The Mill 

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