In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
Brompton, known for its iconic folding bike, recently launched a global brand campaign called "ab ra ca dab ra" that highlights the liberating sense of transformation that their "magical engineering" provides. To connect with a global audience of Urban Outsiders - people with an urban mindset who enjoy exploring the city - Brompton partnered with ScienceMagic to develop a creative campaign. The goal of the campaign is to increase brand awareness, drive growth, challenge misconceptions, and inspire more people to experience the joy of cycling - all while showing how simple this foldable bike is.
CLIENT: BROMPTON
CREATIVE AND STRATEGIC PARTNER: ScienceMagic
CREATIVE COMMUNITY: ScienceMagic with Art Practice, Tony Davidson, Daniel Eatock and Kim Papworth.
DESIGN: Studio Blackburn
POST-PRODUCTION: Time Based Arts
SOUND: String and Tins
