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Brompton, known for its iconic folding bike, recently launched a global brand campaign called "ab ra ca dab ra" that highlights the liberating sense of transformation that their "magical engineering" provides. To connect with a global audience of Urban Outsiders - people with an urban mindset who enjoy exploring the city - Brompton partnered with ScienceMagic to develop a creative campaign. The goal of the campaign is to increase brand awareness, drive growth, challenge misconceptions, and inspire more people to experience the joy of cycling - all while showing how simple this foldable bike is.
CLIENT: BROMPTON
CREATIVE AND STRATEGIC PARTNER: ScienceMagic
CREATIVE COMMUNITY: ScienceMagic with Art Practice, Tony Davidson, Daniel Eatock and Kim Papworth.
DESIGN: Studio Blackburn
POST-PRODUCTION: Time Based Arts
SOUND: String and Tins
