New Balance and Rosalía: Redefining ‘Ambassadorship’
New Balance has named Spanish pop and flamenco singer Rosalía as its newest brand ambassador. The resulting campaign includes a
"Everywhere" - that's where you can go with your foldable bike. Fred & Farid are trying to drive new behavior with this smart little foldable bike. A new kind of biker gang.
"The earth doesn't need cars" - English super version.
Ad agency: FRED & FARID, Paris
Production Company: QUAD, Paris, FRANCE
Creative Director: Fred And Farid
Copywriter: Frederic Raillard/Farid Mokart
Art Director: Frederic Raillard/Farid Mokart/Eric Landowski
Agency Producer: Michel Moniot