In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
The trendy "ice" beer is sold with the concept of a penguin stalking and placing creepy calls to unsuspecting Bud Ice drinkers.
"It's OK, the police are tracing the calls", the husband reassures his wife, but alas the calls are coming from inside the house.
Ad agency: Goodby, Silverstein & Partners
