The trendy "ice" beer is sold with the concept of a penguin stalking and placing creepy calls to unsuspecting Bud Ice drinkers.
"It's OK, the police are tracing the calls", the husband reassures his wife, but alas the calls are coming from inside the house.
Client: Anheuser-Busch
Brand: Bud Ice
Ad agency: Goodby, Silverstein & Partners
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