Bud Light - The Bud Light Party / Amy Schumer & Seth Rogen (2016) :60 (USA)

Ah, the "political party" ad, run during an election year, the oldest standby idea in any creatives book. This time it's a pun too, "Bud Light Party" - heh, get it? A party with beer. So Amy Schumer and Seth Rogen talk to the nation; "America. They say we’re a nation divided. They say we disagree on everything. But they’re wrong. We agree on a lot."

Sadly, what most people agree on right now is that Amy Schumer is a plagiarist and Seth Rogen is Canadian. Bud Light, you just wasted all your super bowl money.

"We've got the biggest caucus in the country" Rogan says. "But it's not like too big, like you can handle it" Schumer adds. The. Worst. Innuendo. Ever.

More in campaign: Equal Pay and Weddings.

ad agency: Wieden & Kennedy

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Anonymous Adgrunt's picture
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Dry Martini Dan's picture

Worst. Super bowl ad. Ever.

Dabitch's picture

Now, this campaign has been pulled early because it failed to turn sales around.

Reminder that I called the the same night it aired:

Not everyone agreed.

Hate to say I told you so.