In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
Miles Teller brings a Bud Light over to his wife who is stuck on hold with customer service and invites her up to dance to the "on hold" music.
Demonstrating that Bud Light is “Easy to drink. Easy to enjoy,” even when you're bored on hold.
Miles Teller said “I loved the fact that Bud Light wanted to create something authentic in feeling and tone to our actual relationship. Life can get messy, it can get frustrating, it can all feel trivial and pointless at times, but I love the message of ‘choosing enjoyment’ in those moments. At the end of the day, it’s about who we spend our time with and how we choose to spend that time. Enjoy the little moments.”
Cameo: Bugsy the dog
