lottery
National Lottery Scratchcards 'Add Some Play'
Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
The anthropomorphic dog knows his stuff, he can party and ski jump. (trivia: the dog is actually a female). Go doggo!
Ad agency: DDB Needham, Chicago
Voiceover: Robin Leach
PR Agency: Fleishman Hillard
Principal talent: Lela Rochon
Terrier dog star: Honey Tree Evil Eye (“Evie” for short).