Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
Samsung, via BBH Singapore, has launched a new global campaign showing how Galaxy S25 Ultra with Google Gemini solves everyday
The little cheeses go to the gym, ride the subway, have a rave, etc. Very cute. Short form: Longer form:
This ad feels like a forced match between celebrities already promised a script, and some creatives frantically scrambling to make a script that fits them whilst checking the super bowl ad bingo card "wedding", "american football move". Here we have the New York Giants wide receiver Odell Beckham Jr. and model/actress Emily Ratajkowski. Oh shit, forgot to mention the car brand - "that's a Buick?" SOLD!
Buick "Wedding"
Agency: Leo Burnett Detroit
Production Company: Tool of North America
Editorial Company: Arcade
VFX/Post Production: Timber
Creative Director: Jonah Hall & Kevin Lau
Lead Flame Artist: Brian Schneider
Flame Artists: Mark Loso, Miles Klinghorn, Jeff Schulman
Artists: Joe Zaki, Eric Almeras
Tracking: Graham Herbster, Carl Ayala, CG Labs
CG: Kevin Ferrara.
Executive Producer: Sabrina Elizondo
Producer: Sean Sullivan
