As the United Nations Ocean Conference in Nice has just concluded and the effects of climate change continue to be
‘Created Different’ is a new pan-European campaign by VCCP, aimed at re-establishing Canon as the go-to brand for a new
This summer, a “man-made natural wonder” is being promoted to visitors in Northern Europe: the swirling blue-green algae blooms of
Take your pee-weefootballgame, add a dash of sports celebrity in the wrong place, a top model because of course you need a model, tie it all up Snicker's style twist and you suddenly have a really bland commercial. That's what happens when a Buick doesn't look like your father's Oldsmobile... er, sorry... Buick. Cam Newton and Miranda Kerr show up because that's one bingo-square in the Super Bowl ad bingo sorted.
-"Whoa, Check out that Buick."
- "Wow, that's nice. But if that's a Buick, then my kid's Cam Newton."
Client: Buick
