In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
Today Bupa Latin America and Geometry Colombia invite all Latin Americans to get vaccinated. At a time that pharmaceutical labs and governments around the world are making enormous efforts to meet the COVID-19 vaccine demand, thousands are not responding to this call, with consequences, such as the vulnerability of their health and the health of others.
We've just watched the Copa América, and it was shocking for the world to see the empty stadiums and the passion from the fans in the bleachers not there, as the seats were empty.
So, Bupa Latam and Geometry decided to use this situation to remind them that the fastest way to get back to the stadium, is to get vaccinated. And to remind them of how empty it is without the fans, they isolated the anthem sung by the players. Without an entire stadium backing them up, it doesn't sound right at all.
Bupa is an international leader in healthcare that has been in Latin America for over 40 years.
Manuel Bordé: CCO Global
Edwin Pineda: CCO Colombia
Lucas Pimienta: Regional Motion & Content Designer
Jonhatan Bolivar: Lead Motion & Content Designer
Eduardo Romero: Creative Director
Gabriela Osorio: Account Executive
Maria Vacca: Media & Content Analyst
