Burger King - Master Michelin Star burger

Buzzman and Burger King have cooked up this kooky idea to try and get a Michelin star.

Close your eyes and imagine the exceptional taste of the new Master Burger from BURGER KING® Belgium with its perfectly flame-grilled patty angus wrapped in a soft bun and carefully seasoned with a melting cheddar cheese and its old mustard and onions mayonnaise. Do you find it perfect? For us, it still lacks one last ingredient: a Michelin star.

That’s why BURGER KING® Belgium and Buzzman have decided to set out to conquer this particular distinction. And who better than the inspectors of the famous “Red Guide” to award it?

In an open letter published in the press, the CEO of the brand Kevin Derycke goes so far as to call out to the inspectors “How many places does your little red book have that serve exceptional dishes that are on the table in five minutes, and where you don’t have to book three months ahead?”

And to add to all of this a petition has been published on BURGER KING® social networks and is intended for the Michelin Guide. This campaign is visible in the press, on social media and on billboards as well as through an PR activation inviting journalists & chefs to come and taste the Master Burger in one of the brand’s restaurants.

CREDITS

BUZZMAN

President and Executive Creative Director Georges Mohammed-Chérif

Vice – President Thomas Granger

Managing Director Julien Levilain

Creative Directors Louis Audard & Tristan Daltroff

Art Director Margaux Hontang

Copywriter Melvin Berréhouc

Account Director Xavier Devaux-Landragin

Account Executive Quentin Seguret

Head of Social Media Julien Scaglione

Head of PR & Communication Amélie Juillet

PR & Communication Manager Paul Renaudineau