The first UK brand to fall for the 'Sponsored lenses' ad platform hype is Cadbury, who offer you a special lens today whereby you can get gooey egg all over you face. You can get the eggs to spill out of your mouth, finishing off with cadbury egg goo splatter on the lens. Brandrepublic reports that the idea was conceived by Elvis, who also created the Cadbury Creme Egg Café. Laura Mimoun, brand manager for Cadbury Creme Egg
