Camp Lucky Becomes a “Part of Something Greater” In Toyota’s New Motorsports Campaign

Toyota’s latest campaign, ’Part of Something Greater’ which debuted during NASCAR's Daytona 500 Race, embraces drivers of all identities, backgrounds and experience levels. Developed by advertising agency Saatchi & Saatchi, and edited by Camp Lucky’s Marc Stone, the three spots titled, 'Perks', ’Sisterhood of Speed’, and ’Orientation Day’, feature a diverse roster of Team Toyota athletes encouraging audiences beyond motorsports to be a “part of something greater.”

The three spots introduce new members to the Toyota race team from all walks of life, supplying them with all things necessary to feel right at home on the racetrack. From Olympians and Paralympians to NASCAR and Formula Drift champions, the campaign shines a spotlight on women athletes and welcomes newbies to the everyday life of a racecar driver.

Credits:

Agency: Saatchi & Saatchi
Chief Creative Officer: Jason Schragger
Executive Creative Director: John Payne
Creative Director: Matt Davis
Art Director: Matt Kern
Copywriter: Nicholas Vukasovich
Chief Production Officer: Lalita Koehler
Group Director: Dogan Dattilo
Director of Content Production: Pam Parsons
Director of Content Production: Rodrigo Vargas
Content Producer: Erica Taylor
Associate Producer: Katarina Tomaszewicz
Senior Content Post Producer: Milan Del Nero
Music Coordinator: Tanisha Edwards

Production company: Flipt
Executive Producers: Philippa Thomas and Trent Simpson
Producer: Jon Dino
Production Supervisor: Chris Sararo
Director: Kit Lynch-Robinson
Director Of Photography: MacGregor

Editorial: Camp Lucky
Executive Producer: Jessica Berry
Editor: Marc Stone
Assistant Editor: Cate Hauder

VFX: Rascal Post
Colourist: James Bamford
Producer: Jai Durban
Flame Artist: John Thornton
Creative Director: Gareth Brannan
VFX Lead: Jasmine Lewis-Humphrey
Flame Artist: Edwin So and Nuke Artist Mikael Theander
Music and sound
Sound design: Source Sound
Audio studio: Harbor Picture Company
Butter Los Angeles
SoStereo
Megatrax
CAYA
Harbor Picture Company with Glen Landrum and Lauren Boyle