In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
I have to say right now that the idea of using the old labels on the new bigger cans of soup wasn't mine. I think it's a stunner, and credit should go to Gavin Simpson and Ed Ong, who were CDs of Y&R Malaysia at the time. But the idea of doing the in-store posters in the Warhol style was mine, as was the line. Richard Johnson did the art-direction, and a great job he made of it, don't you think?
Ad agency: Y&R Malaysia
Creative Directors: Gavin Simpson and Edward Ong, Neil French
Art Director: Richard Johnson, Simon Yung
Copywriter: Niel French, Karen Wong, Edward Ong
Photographer: Jimmy Fok
