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Canada apologizes for not living up to its land conservation promises
New campaign from Outside Thinkers points out that Canada is falling behind other UN countries on its commitment to protect 17% of its land by 2020
Canada is doing what it does best—apologizing—in an awareness campaign for the non-profit collaborative Outside Thinkers that acknowledges the country’s continued failure to honour its global commitment to critical environmental protection.
The ads take the form of an apology from the fictitious Gord Burton
Approximately 10.6% of Canada’s land was already protected when it became one of 195 countries around the world to make the commitment to the Aichi Targets in 2010
“I want to personally apologize to every country in the world because we are letting them down
The campaign also features a series of videos apologizing to countries that have done a better job than Canada of preserving their biodiversity
The second phase arrives just days after the annual G7 Summit in France
Outside Thinkers is encouraging people to spread the messages via social media and visit the website for the Canadian Bureau of Foreign Apologies (cbofa.ca) to send a letter to their local provincial politicians.
Also
Here's another video
The films on youtube have since been removed
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