In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
You know that old saying that we get our best ideas in the shower? This seems to be what happened here. On public transportation when the cold and fog of fall rolled in, DEC BBDO went around tagging windows with the message that the Canary Islands have the best climate in the world. The idea is cute, but clearly limited in scope. The tagging was done with soap meaning it reappears when the fog appears. Which is probably every evening when the bus fills with hot people after a cold empty drive.
Advertising Agency: DEC BBDO, Barcelona, Spain
Executive Creative Director: Eduard Baldrís, Rafa Soto
Creative Director: Elisabet Colomé, Valen Soto
Copywriters: Emma Estecha, Clara Peraferrer
Costumer Service Director: César Torras
Account Supervisor: Cesc Caparrós
