Adgrunts, start your guessing machines, lay the money down in the betting pools - who will win what in Cannes? These are the campaigns that have stood out in the past year, The Great Schlep at thegreatshlep.com.
, on youtube, on the streets and in paid media, trying all sorts of new things including airing a half hour commercial. The look of the campaign was as carefully thought out as the message, with what SpeakUp dubbed "the hardest working presidential candidate logo" by Chicago-based Sender LLC and mo/de, and former street artist Fairey creating iconic posters and the cover of Time magazine (Nevermind that lawsuit). Can you think of a more integrated campaign last year? I dare you. I double dare you. Commercials - my god, it's all over the map this year isn't it? We don't have two jawdroppingly strong ads top of mind like we did last year, when both Gorilla and Believe shared top honors, instead there's a whole bunch of ads that are very popular but are they worthy of a gold or grand prix material? Arnet One Million Users kinda funny, especially for us adgeeks, and T-mobiles Dance entertained the masses. Some are rooting for LED Sheep which I personally think looks like the CGI was hammered out on an Atari, just because it had so many views online - but this isn't a competition in number of ewhtube hits is it? Don't forget Cadbury's eyebrow dance. Yep, it's wiiiide open.
should win and what might win? Big Hat tip to Adgrunt Jasper and Holger Wilcks for discussing the potentials with me.
