Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
Samsung, via BBH Singapore, has launched a new global campaign showing how Galaxy S25 Ultra with Google Gemini solves everyday
The little cheeses go to the gym, ride the subway, have a rave, etc. Very cute. Short form: Longer form:
The William Tell Overture soundtracks the frenetic time after the brief drops and everyone at the agency get involved in creating a new ad. From strategy to propositions, brainstorming, rough campaign ideas, to final script, to the day of the shoot where copious amounts of coffee is consumed and the shot list is triple-checked. To launch, the press writing about it, to entering the Cannes Lions, getting shortlisted! PACKING TO GO TO CANNES! WINNING! Yeah, advertising is pretty exciting sometimes. If you remember to enter the most prestigious award show on the planet!
