Cannes Lions - THE BRIEF (2023) :90 (France)

The William Tell Overture soundtracks the frenetic time after the brief drops and everyone at the agency get involved in creating a new ad. From strategy to propositions, brainstorming, rough campaign ideas, to final script, to the day of the shoot where copious amounts of coffee is consumed and the shot list is triple-checked. To launch, the press writing about it, to entering the Cannes Lions, getting shortlisted! PACKING TO GO TO CANNES! WINNING! Yeah, advertising is pretty exciting sometimes. If you remember to enter the most prestigious award show on the planet!

Client: Cannes Lions
Creative agency: IN-HOUSE

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