I guess this is NSFW, sort of? For National Endangered Species Day the Quick Response Fund for Nature (QRFN) has
To announce the opening of an IKEA on Oxford Street the company focused its OOH campaign on the iconic bag.
Show the product! They listened to the creative brief. The campaign features a film directed by Danish filmmaker Martin Werner,
Creative studio Carbon has teamed up with agency Cramer-Krasselt to bring mesmerizing, exhilarating visual flair that reflects the otherworldly experience of Mystic Timbers, the newly unveiled, 109-foot-tall wooden roller coaster ride at Cedar Fair’s Kings Island theme park in Mason, Ohio.
To highlight the mystery, twists, turns and thrilling journey through the woods that Mystic Timbers offers, Carbon was brought in early on as a partner to help craft a fully-animated film that gives viewers firsthand perspective of the ride while highlighting its standout features. “This was a dream brief for the artists,” says Carbon Executive Producer Phil Linturn. “Cramer-Krasselt proposed some great references for the look and tone, and we immediately knew we were going to have fun developing the style into something very different from any of Cedar Fair’s previous campaigns.”
