In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
Paul Arden told me about this film before he was going to shoot it. "It's got technodancing sheep in it! I don't know how we're going to do that. Technodancing sheep. Hehehe!" and as he explained the script he kept muttering that "it needs something" under his breath. It needed a twist, an extra touch, that dash of irreverence. Something.
Let's see if you can spot the twist that Paul added to the script. Yep. That's the something that he added. Oh, Paul.
Directed by: Paul Arden
Starring: Brigitte Nielsen
Ad agency: Saatchi & Saatchi
Production company: BSL
