Carnival - 'Return to the Sea' - (2015) :60 (USA)

Stunning images are paired with a stirring speech made by JFK about how we all are drawn to the sea, because we all come from the sea. It's all very tempting, and beautiful. Still, it saddens me that so many ads use speeches from handsome presidents, charismatic thought leaders, poetry and famous sports men, instead of writing their own words. It's as if copywriting is a dying art.

Client: Carnival

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