National Lottery Scratchcards 'Add Some Play'
Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
Beautifully directed - by Guy Ritchie, no less - the film is an homage to Paris and the French New Wave, featuring the ultimate symbol of the movement, Catherine Deneuve, and a nod to some of her most iconic roles, as well as Rami Malek, representing the best of today's cinematic landscape.
BRAND : CARTIER INTERNATIONAL
Sr Vice President Chief Marketing Officer: Arnaud Carrez
International Creative Communications Director : Emmanuelle Guillon
Creative Product Content Director : Marco Terroni
Creative Content Group Manager : Charlotte Temam
Creative Content Project Manager : Bettina Ghinozzi
Creative Product Content Post-Producer : Valentine Karas
AGENCY : PUBLICIS LUXE
Creation : Antoine Bonodot
Creation Film, Digital & Print : Adrien Cussonneau, Alexandre Jean-Marie, Gaël Cornet
Commercial: Amandine Ribeiro, Iris Decoux, Sofia Silva Rodrigues, Laurence Levy
TV production: Christine Bouffort
Art buying : Emma Boutami