National Lottery Scratchcards 'Add Some Play'
Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
Successful business stories aren't only written in ink, but over a glass of wine. Casa Mariol took this to a fun place, by making a pen that writes with wine instead of ink. And then sent to potential business partners. Fun idea. But it sounds like a dreadful waste of good wine to me.
Agency website: http://www.interactive-solutions.pl
Advertising Agency: Interactive Solutions
Creative Director: Piotr Chrobot
Copywriter: Marta Frączek
Art Director: Wojtek Kowalik,
Designer / Editor: Paweł Jaskólski
Account Manager: Katarzyna Borkowicz
Producer: Barbara Kowalska
Photography: AH1N1 Mikołaj Górecki, Ryszard Szozda, Grandessa Przemek Chudkiewicz, Marc Serra, Adam Mazerall
Music: Tomasz Kuczma TJFK
Additional credits: Michał Pawłowski, Studio Rytmika
Published: January 2013