Catfight between Miller and AB

Catfight between Miller and AB

Miller Brewing Co. has taken it's competitor, Anheuser-Busch Cos., to court claiming that AB's advertising activities are damaging its sales.

Miller filed a motion for a preliminary injunction Wednesday in the U.S. District Court for the Eastern District of Wisconsin in Milwaukee.
The motion alleges that St. Louis-based Anheuser-Busch, maker of Budweiser, has included in its recent "Unleash the Dawgs" campaign numerous activities that hurt Miller's sales.
Distributors allegedly are placing 3-by-5 stickers on Miller Lite products that contain phrases "Queen of Carbs" and "Owned by South African Breweries," according to the motion.
Miller also provided photos to the court of Miller Lite with stickers that bear the Bud Light logo and say, "All light beers are low in carbs. Choose on Taste."


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