In new AI generated campaign, âMini Pearl Adventuresâ, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
At first glance Cats that look like pinup girls is your usual cute one-hit-tumblr-with a twist, Reddit-worthy instantly as it has the cat & pinup combo. (Which means it'll spill over to Huffpo, Jezebel and Metafilter too with any luck - which this did). But look closer, or heck, click an image and you'll notice that they all link to the facebook page of Hurly Burly Perth's clothing store in Mebourne, Australia. This is what "advertising" has come to in the meme-viral internet era, create a meme, brand a few images, and hope people will know your shops name later. Media spend: 0 - , I doubt they spent any money on the images they use either.
