(3D) OOH, so malty!
Created to mark the launch of Amstel in Romania, this 3D OOH campaign for Heineken turns ordinary billboards into 3D
In silly kickstarter news of the week, there's a bunch of renegade creatives (a.k.a Glimpse who want to create positive social change) are attempting raise enough money to plaster a London tube stations with pictures of cats instead of ads. If you donate over £100 you can even feature your own cat in the cat-anti-ads. Cads? Meowertising? I don't know what to call non-ads with cats.
The kickstarter is created by The Citizens Advertising Takeover Service