Centraal Beheer "Self Driving Car" (2014) 1:00 (The Netherlands)

The technology is there for a self-driving car. It's just that, we're not ready for it. That's why there's Centraal Beheer insurance. Very funny stuff. The CG needed a bit of work by the time we get to the traffic cop but still. This spot was cast well, too.

Client: Centraal Beheer Achmea
End responsible client: Ellen van der Horst
Agency: DDB & Tribal Worldwide, Amsterdam
Production agency: Passion Raw
Director: Owen Trevor
D.O.P.: Tim Hudson
Producer: Dan Scott-Croxford, Kwok Yau
Editor: Guy Savin
Grading : Brian Krijgsman
Online: Ton Habraken, Stephen Pepper, Jeroen van Berkel
Soundstudio: Rens Pluym, Wessel-Jan van Zijderveld
Music: Massive Music

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Neo's picture

When will we see a campaign that has this clear of a thought and tagline again? They hade a hundred different stories that all ended on the same line. It's great.