Centraal Beheer "Surprise" (2015) 1:05 (The Netherlands)

Dutch insurance company Centraal Beheer Achmea brings us the 58th commercial in this campaign. In it, a surprise party for a colleague turns into a crazy event complete with a DJ who plays Speedy J’s techno classic ‘Pull Over.’ I have no idea what this means at all, but if it's been running as long as it has, someone must.

Client:Centraal Beheer Achmea
Clients: Marteyn Roose, Peggy Spaapen, Ellen van der Horst
Agency: DDB & Tribal Amsterdam
Producer: Arjan Oosterveer & Vanessa Janssen
Lighting cameraman/D.O.P: Philip van Volsem
Editor: Marc Bechtold
Grading: Captcha
Online: Captcha
Sound studio: Studio de Keuken
Music: Speedy J

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Anonymous Adgrunt's picture
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Dabitch's picture

Hahaha, that was excellent!
"Even Apeldoorn Bellen" means "just call us", but they're always showing that line at the moment you realize something really bad just happened. In this case the entire fire station are too busy raving to discover that the alarm has gone off.

I moved to Amsterdam with the hope of maybe one day work on a campaign this good, it's quality stuff. :)

(actually it means "just call Apeldoorn" - the city where this insurance company is. I never realized how entrenched in Dutchness this whole campaign is until now. Maybe that's why the joke is not working for you. )

kidsleepy's picture

It's not working for me because I have no idea why I'd call an insurance company when a fire alarm is going off and the firemen are too busy raving to hear it....

Dabitch's picture

It's the whole "impending disaster" thing. Though the really lucky thieves one was good too. But yeah, recently I think that the self driving car was still the best one.

kidsleepy's picture

Considering I don't live in The Netherlands and this is the first ad I've seen, Im judging it solely on the ad and not the history of the campaign. To that end, it's lost in translation. At least for me.