National Lottery Scratchcards 'Add Some Play'
Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
Detlef Schrempf is reading basketball themed tweets during March Madness for Century 21 and adding random words. Even though pom-pom is two words, he explains that he is Detlef and he makes the rules.
Client: Century 21
Agency: Sleek Machine
Production Company : Sleek Machine
Art Directors: Jess Ruggieri, Claire McPartland
Chief Creative Officer/Writer/Songwriter: Tim Cawley
Composer: Andy Pinkham/Mortal Music
Senior Integrated Producer: Ben Ouellette
Social Strategist: Noel Fisher
Cinematography: Brian Miller
Editor: Nick Agri