I know it's a social campaign and I know it's meant for basketball fans during March Madness, but damned if I wouldn't be airing these random Detlef Schrempf adds a random word to your tweets on television every day. In this case, the word is shockability.
Client: Century 21
Agency: Sleek Machine
Production Company : Sleek Machine
Art Directors: Jess Ruggieri, Claire McPartland
Chief Creative Officer/Writer/Songwriter: Tim Cawley
Composer: Andy Pinkham/Mortal Music
Senior Integrated Producer: Ben Ouellette
Social Strategist: Noel Fisher
Cinematography: Brian Miller
Editor: Nick Agri