In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
Co-created by Del Campo Saatchi & Saatchi and Saatchi & Saatchi Greater China, three spots for online game developer Changyou explore all the reasons people might want to have a little fun in the world of online gaming. With a melancholic piano tune, we open on a boss who blames all of his employees performance issues on online games played in the lunchroom on break, but is it really gamings fault the employee wants to escape his obnoxious boss for a few minutes? Really?
update: This campaign won a Cristal awardAgency: Del Campo Saatchi & Saatchi and Saatchi & Saatchi Greater China
