In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
It's been 21 years since Shaggy had a hit with "It wasn't me", but the excuse works even for Cheetos theft as demonstrated in this Super Bowl commercial.
Mila Kunis gets to play the "Honey came in and he caught me red-handed" - though it's rather orange-Cheeto dust fingered, as Ashton Kutcher find her sneaking Cheetos all around the house, and he sings that he even caught her in the shower. Then Shaggy is there to spread wisdom, don't let anyone steal your Cheetos, and if you get caught just say it wasn't you.
I guess it fills the celebrity quota, and we must admit that Shaggy song is really sticky, so its comeback as a Cheetos jingle may become an earworm.
Ad agency: Goodby Silverstein & Partners
Directed by Bryan Buckley.
