Chemmart Pharmacy - Hoarse Whisperer - case study

JWT Melbourne and the rest of Australia heard when Jimmy Jaques, the voice of harness racing, literally lost his voice right in the middle of commenting a race. It became a big newsitem and internet sensation overnight. Thanks to some really speedy delivery of creative, a fast banner-media buy and a client who said go ahead, the banner right next to the web stories would discreetly pun on the hoarse horse-whisperer by suggesting some Chemmart for that throat. Well done!

Ad Agency: JWT

Executive Creative Director: Richard Muntz

Art Director: Harsh Kapadia

Junior Copywriter: Chris Andrews