National Lottery Scratchcards 'Add Some Play'
Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
Close to 15 years after The Sopranos aired its final episode on HBO, two of the show's biggest stars came together for a near shot for shot identical homage to the opening credits of the show. Meadow Soprano (Jamie-Lynn Siegler) is doing the dramatic drive through the turnpike, to reunite with her brother, A.J. Soprano (Robert Iler). This is the new generation, however, so Meadow drives an all-electric Chevy Silverado.
"This spot is about taking a non-traditional approach for a non-traditional electric truck. The Silverado EV redefines our best-selling nameplate, while the spot envisions what the next generation of The Sopranos might look like today." Steve Majoros, Vice President of Chevrolet Marketing.
Client: Chevrolet
Principal talent: Jamie-Lynn Sigler and Robert Iler