Chevy Colorado "Theme Song" (2014) :30 (USA)

The 2015 Colorado is here. And it will help your theme music (as well as that boring old sedan) go from bland to brand new! Finding new roads! Okay, not really. That ACDC song came out nine years after the Carpenters "Rainy Days and Mondays." What I'm saying is, "Back in Black" is 34 years old now. It's also been used a buncha times in advertising. Also-- there's a weird ultra-macho thing I'm not liking about this concept. I think it's because, theme music and big truck-inferiority complex aside, both dudes work in the same office building. It's not like Mr. Colorado is a lumberjack that eats glass shards for breakfast.

Also aired during the Super Bowl XLIX pre game show.

Agency: Commonwealth/McCann
Creative Chairman: Linus Karlsson
Chief Creative Officer, Global: Andreas Dahlqvist
Chief Creative Officer, North America: Gary Pascoe
Creative Director/Copywriter: Duffy Patten, Gary Pascoe
Creative Director/Art Director: Bob Guisgand, Andreas Dahlqvist
EVP, Chief Production Officer: Brian DiLorenzo
EVP, Global Director Integrated Content Production: Jeff Beverly
Senior Producer: Stuart Moutrie
Executive Director of Global Operations: Kate MacNevin
Managing Director, North America: Sharon Wacker
Account Director: Derek Chappo
Production Company: Rattling Stick
Director: Daniel Kleinman
Director of Photography: Stuart Graham
Executive Producer: Joe Biggins
Line Producer: Johnnie Frankel
Editorial: Union Editorial
Editor: Jim Haygood
Finish: Method Studios

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