Chevy Volt - Morning in Hamtramck, MI (2012) :30 (USA)

Morning in Hamtramck, set to an original score by Black Iris, merges raw city imagery with the Volt assembly line. Unfinished Volt chassis chug along monster car carriers (skuks), through parking lots and down alleys as high school students and dogs run by. Hard hat-wearing workers tend to a line of nearly finished cars snaking across a busy intersection.

"Hamtramck is an honest, hard-working town with a highly skilled labor force that is proud to be building a cutting-edge American vehicle, and we wanted to capture the compelling, everyday motions behind that," stated MPC LA Managing Director Andrew Bell.

Client: Chevy Volt
Spot Title: Hamtramck, MI
Air Date: Jan. 25, 2012

Agency: Goodby Silverstein & Partners
CD/Co-Chairman: Jeff Goodby
Executive Creative Director: Jamie Barrett, Hunter Hindman
AD: Gabriel Mattar
Copy: Jody Horn
Director of Broadcast Production: Cindy Fluitt
Executive Producer: Hilary Coate
Producer: Cat Reynolds
Music Producer: Todd Porter

Production Company: Caviar
Director: Nick Gordon
DOP: Kasper Tuxon
EP: Jasper Thomlinson, Cathleen Kisich
Line Producer: Hillary Rogers

Editorial Company: Arcade Edit
Editor: Kim Bica
Assistant Editors: Pete D'Andrea, Ryan Seegers
EPs: Deanne Mehling, Damian Stevens
Producer: Ali Reed

Post Production Co: MPC
Post Production Executive Producer: Asher Edwards
Head of Production / VFX Producer: Jenny Bright
VFX Supervisor: Carsten Keller
Compositing: Jake Montgomery
Flame: Lisa Ryan
CGI: Carsten Keller, William Schilthuis, Fabian Frank

Telecine: MPC
Colorist: Mark Gethin

Music: Black Iris Music
Original Score: Black Iris Music

Sound Design: Barking Owl
Sound Designer: Michael Anastasi
EP: Kelly Bayett

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