In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
A little boy ponders if a burrito can change the world as his sarcastic sister casts doubt.
Undeterred he continues: "It could change how we plant things, water things, grow things, pick things, move things...it could change all the things. It could make our famers happier. More organic. More real. More soil-helping, less carbon emitting, and world changing"
This ad is about Chipotle's commitment to farmers, who will get $5-million over the next 5 years as Chipotle continues their "Food with Integrity" promise.
Ad agency: Venables Bell & Partners.
