In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
This radio spot takes an infamous rant against refugees by iconic hockey commentator Don Cherry that polarized our country during hockey season (while there was a hockey season) and deconstructs it to turn it into a positive statement, using only his words.
Yes, it's a clever reversal, a bit like the "Truth" ads from RECREAR that reverses the copy which won a silver in Cannes back in 2006. Except this one is of course based on a real soundbyte, that with some smart mixing changed meaning completely. Very clever.
Agency: Agency59 Toronto
CCO: Brian Howlett
CW: Nick Blagrave
Production House: Grayson Music Group
Voice Director: Chris Cobain
Sound Engineer: Vlad Nikolic
Producer: Nicholas Shaw
Client: Christie Refugee Welcome Centre
