As the United Nations Ocean Conference in Nice has just concluded and the effects of climate change continue to be
‘Created Different’ is a new pan-European campaign by VCCP, aimed at re-establishing Canon as the go-to brand for a new
This summer, a “man-made natural wonder” is being promoted to visitors in Northern Europe: the swirling blue-green algae blooms of
This radio spot takes an infamous rant against refugees by iconic hockey commentator Don Cherry that polarized our country during hockey season (while there was a hockey season) and deconstructs it to turn it into a positive statement, using only his words.
Yes, it's a clever reversal, a bit like the "Truth" ads from RECREAR that reverses the copy which won a silver in Cannes back in 2006. Except this one is of course based on a real soundbyte, that with some smart mixing changed meaning completely. Very clever.
Agency: Agency59 Toronto
CCO: Brian Howlett
CW: Nick Blagrave
Production House: Grayson Music Group
Voice Director: Chris Cobain
Sound Engineer: Vlad Nikolic
Producer: Nicholas Shaw
Client: Christie Refugee Welcome Centre
