Civic group uses international figures to promote good behavior on roads

Nonprofit group Muevete por Tu Ciudad is promoting civic-minded behavior in Mexico City using the likes of bin Laden, former Iraqi dictator Saddam Hussein, and George Bush. The advertising campaign aims to "jolt the city's jaded commuters, police and public-transit drivers into courteous behavior."

Advertising firm Kastner & Partners in Mexico suggested using famous and infamous international figures, donating its design services and using free images in the public domain to craft the ads.

On one street-level billboard, the image of Saddam warns passers-by, "You can generate chaos: Don't you double park." Mother Teresa yells out, "Don't give bribes to the devil!"
Two radio spots, yet to be aired, parody Bush and Osama bin Laden.
"We are going to exterminate all of those who run red lights," Bush warns in Spanish with a heavy American accent. "People who ask for bribes are going to be punished by me. ... You are going to know what pain is."
In another ad, the voice of bin Laden warns in Spanish, "I am going to come out of hiding to punish, the way they deserve, taxi and bus drivers that don't drive well."

More posters are planned using the faces of U.S. President George W. Bush, Gandhi and Hitler, according to Muevete representative Patricia Lara.

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