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In this lovely little ad, we follow the adventures of the odd troll doll and its rather rough-playing young owner, who manages somehow to break the doll in some way, every single day. Every morning the Clas Ohlson branded alarm clock rings, and as if its groundhog day the non-broken doll can always be found in the doll bed.
Turns out dad has Clas Ohlson's "first repair" kit, a brand new product that has all sorts of useful repair tools for emergencies like this, and he lovingly repairs the doll every evening. I like the soundtrack, I like the sun shining through in the playful shots.
Credits:
Client: Clas Ohlson
Agency: King
CD/Copy: Christoffer Dymling
Art Director: Jesper Stein
Agency producer: Markus Ahlm, Colony
Prod Company: Bleck Film, Stockholm
Director: Tobias Granström
EP: Pål Åsberg
DoP: Jallo Faber
Editor: Tobias Granström
Grade: Julian Alary
Sound: Plop
VFX: Copenhagen VFX och Colony
