Bottega Veneta uses poetry to create interactive experience in Shanghai
Bottega Veneta presented an interactive poetic installation in Shanghai that showcased 22.000 copies of the anthology In Such a
Coca Cola has a world wide campaign going on in which people can personalize their cans with their own names.
Israel joined in on the happiness by creating a personalized road that greeted people as they passed by interactive billboards.
By name.
Consumers only had to enter their name once through a Coca Cola smartphone app. The location-based app could identify people as they approached the billboard.When they passed by the billboard would "notify" them.
It's kind of like what the NSA has been doing to us Americans for the past decade
Agency: Gefen Team
Client: Coca Cola