Collateral Damage: How Free Culture destroys advertising.

Collateral Damage: How Free Culture destroys advertising.

A funny thing happened on the internet last week. On Sunday, an NPR’s “All Songs Considered” intern named Emily White wrote an intriguing post called I never owned any music to begin with. Miss White is 20 years old and missed the milestone when we changed how we acquire music. In the post, she speaks of having 11,000 songs, despite only having purchased 15 cds.
In the short post two things jumped out at me.

“…I honestly don’t think my peers and I will ever pay for albums. I do think we will pay for convenience.”

Cracker fame, posted an open letter to Emily White as a response on his blog The Trichordist. Unlike Emily, Mr. Lowery does not believe the music to be had on internet is the same as a free all-you-can-eat candy store.

Mr. Lowery’s response was illuminating, and while passionate, never resorted to polemics. You should read it. If for no other reason than the fact Lowery sees the bigger picture, likening the “free culture” movement to a collective erosion of ethics via technology.

Part 1: David Lowery:
You most likely know him as the front man for Cracker and Camper Van Beethoven. But David Lowery wears many hats. His social media fame shot up last week as the person behind The Trichordist, a community blog designed to promote a more ethical treatment of musicians.
Lowery sounded bemused on the phone. He was not expecting his Emily White Letter to go viral. But it did. “I think it had been forwarded to me by 25 people by the end of the day….on a good day, we have 2,000 visits to the site. But the next day, when I went to check (the analytics stats) it was a huge spike.”
Lowery, who is also a music business instructor at The University of Georgia, ended up educating or infuriating those who have been misled by false notions. The latter group is the most curious. Like Emily, they believe they are entitled to free culture. And yet they feel like somehow there is something wrong about it. Probably because they are denying facts.
“File sharing has an effect. Is it all the effect? That’s hard to say. There may be some room for debate, but it does have an effect. And there are fourteen academic studies to prove it.”
As for the responses, “What was interesting was it got picked up by people who really didn’t like what I wrote.” But there were some who “had a quiet opinion, who thought what I thought. “

Lowery’s position is unique for a musician. It has little to do with artist’s royalties or even the law. He sees it more as a societal break down. He is talking about a “broken contract among all of us in society….people are changing ethics to fit the technology,” rather than applying our ethics to technology.

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