Collateral Damage Part 2: Adam Weber.

Everyone knows about that dude Tom Waits. Gravelly voiced, make your heart break in a million pieces singer songwriter artist with hobo beatnik persona.
You know what else he is? He’s smart enough to know that Tom Waits is also a guy with integrity, who knows the the thing he offers to the world--his talent--is unique, and shouldn’t be copied or stolen by anybody. And he’s willing to keep suing every time it happens to maintain that integrity.
Why won’t he get with the program? Music should be free for all, right? It’s not like this has any effect on him, or the ad industry. What’s the big whoop? He’s just a grumpy old man who should get with the times.
To this I say Bullshit. Followed by, way to go Tom Waits. Just because the times they are a changin’ doesn’t mean you have to change with them. In fact, you should rally against them if you want to maintain your own integrity, too. And thankfully other people still are.
Adam Weber
We already met David Lowery . Now let's take Adam Weber. He is a partner and co-founder of New York City based Agent Jackson: A music boutique that prides itself on finding and retaining the best roster of musicians it can get its mitts on. Whenever they can, they create original music. Original content. (Full disclosure: Kidsleepy has worked with them, and they do indeed make that happen.)
Adam had a pretty strong take on the Free Culture movement and what it’s doing to advertising. Namely, it sucks. It's a negative dip that started early in the aughts and picked up its downward spiral trajectory in 2008. Not just on the rich rock stars with familiar names and their own recording industry. But on the musicians Weber works with at Agent Jackson in the music production industry, too.
Launched in 2003, Agent Jackson prides itself on collaborating with active musicians. Weber said they built the business slowly with a great reputation. Have worked on big brands and small alike, with the same treatment and approach. Choosing to remain boutique. The equivalent of an indie label not wanting to get swallowed up.
And while some of the declines in music production can be attributed to the current economy, that creates smaller budgets, Weber is quick to point out too, that “people are now just expecting to pay less for it either way.” Maybe with incidences like soundalikes happening more and more as David Lowery holds, the ethics have dropped along with the price.
No so with Weber. Agent Jackson refuses to create sound alike songs. To him “…That VW spot was the last straw. That infuriates me to no end. We take pride in working with artists who actually create music.” Asking musicians to create knock off songs “devalue the integrity of people who still hold value in original music.” And it seems the question is coming up more and more.
What’s even worse, Weber mentions is the rise of new music houses who are looking at the art the same way a teenager with a empty terabyte hard drive does: They don’t hold any value in the music, an treat it as a cheap commodity.

Adam had a pretty strong take on the Free Culture movement and what it’s doing to advertising. Namely, it sucks. It's a negative dip that started early in the aughts and picked up its downward spiral trajectory in 2008. Not just on the rich rock stars with familiar names and their own recording industry. But on the musicians Weber works with at Agent Jackson in the music production industry, too.
Launched in 2003, Agent Jackson prides itself on collaborating with active musicians. Weber said they built the business slowly with a great reputation. Have worked on big brands and small alike, with the same treatment and approach. Choosing to remain boutique. The equivalent of an indie label not wanting to get swallowed up.
And while some of the declines in music production can be attributed to the current economy, that creates smaller budgets, Weber is quick to point out too, that “people are now just expecting to pay less for it either way.” Maybe with incidences like soundalikes happening more and more as David Lowery holds, the ethics have dropped along with the price.
No so with Weber. Agent Jackson refuses to create sound alike songs. To him “…That VW spot was the last straw. That infuriates me to no end. We take pride in working with artists who actually create music.” Asking musicians to create knock off songs “devalue the integrity of people who still hold value in original music.” And it seems the question is coming up more and more.
What’s even worse, Weber mentions is the rise of new music houses who are looking at the art the same way a teenager with a empty terabyte hard drive does: They don’t hold any value in the music, an treat it as a cheap commodity.

Collateral Damage Part Four: Britta Phillips.src="adland.tv/w-polo-dad-ill-watch-over-you-2012-90-ukl">soundalikes happening more and more as David Lowery holds, the ethics have dropped along with the price.
No so with Weber. Agent Jackson refuses to create sound alike songs. To him “…That VW spot was the last straw. That infuriates me to no end. We take pride in working with artists who actually create music.” Asking musicians to create knock off songs “devalue the integrity of people who still hold value in original music.” And it seems the question is coming up more and more.
What’s even worse, Weber mentions is the rise of new music houses who are looking at the art the same way a teenager with a empty terabyte hard drive does: They don’t hold any value in the music, an treat it as a cheap commodity.

Clients who still understand the value of a TV spot with a concept, and music created to fit the concept, and not just a hit slapped on top. And both agency and clients who understand that yes, as much as it smarts, you should have a music budget because you’ll get something that is right for the spot. Whether it’s licensed or created just for the commercial. It costs. But then quality always does. And that's true of the director, the cinematographer, the agency and the song. And for Weber it's the one-on-one approach that keeps the train from riding off the rails.
How long those like-minded people will still be here though is anyone's guess. Musicians like Tom Waits will keep rightly suing to protect their image, their livelihood or their "Brand." And Weber will keep his ethics where they belong and continue to say no to knock-offs, and try to keep the ad industry and its relatives out of the gutter the only way he knows how: Leading by example.

Collateral Damage Part Four: Britta Phillips.src="adland.tv/om-waits-sues-opel-over-voice-theft-advert”>sue companies and keep suing every time it happens to maintain that integrity.
Why won’t he get with the program? Music should be free for all, right? It’s not like this has any effect on him, or the ad industry. What’s the big whoop? He’s just a grumpy old man who should get with the times.
To this I say Bullshit. Followed by, way to go Tom Waits. Just because the times they are a changin’ doesn’t mean you have to change with them. In fact, you should rally against them if you want to maintain your own integrity, too. And thankfully other people still are.
Adam Weber
We already met David Lowery . Now let's take Adam Weber. He is a partner and co-founder of New York City based Agent Jackson: A music boutique that prides itself on finding and retaining the best roster of musicians it can get its mitts on. Whenever they can, they create original music. Original content. (Full disclosure: Kidsleepy has worked with them, and they do indeed make that happen.)
Adam had a pretty strong take on the Free Culture movement and what it’s doing to advertising. Namely, it sucks. It's a negative dip that started early in the aughts and picked up its downward spiral trajectory in 2008. Not just on the rich rock stars with familiar names and their own recording industry. But on the musicians Weber works with at Agent Jackson in the music production industry, too.
Launched in 2003, Agent Jackson prides itself on collaborating with active musicians. Weber said they built the business slowly with a great reputation. Have worked on big brands and small alike, with the same treatment and approach. Choosing to remain boutique. The equivalent of an indie label not wanting to get swallowed up.
And while some of the declines in music production can be attributed to the current economy, that creates smaller budgets, Weber is quick to point out too, that “people are now just expecting to pay less for it either way.” Maybe with incidences like soundalikes happening more and more as David Lowery holds, the ethics have dropped along with the price.
No so with Weber. Agent Jackson refuses to create sound alike songs. To him “…That VW spot was the last straw. That infuriates me to no end. We take pride in working with artists who actually create music.” Asking musicians to create knock off songs “devalue the integrity of people who still hold value in original music.” And it seems the question is coming up more and more.
What’s even worse, Weber mentions is the rise of new music houses who are looking at the art the same way a teenager with a empty terabyte hard drive does: They don’t hold any value in the music, an treat it as a cheap commodity.