Gatorade - Move Like Mike #belikemike - (2015) :60 (USA)

Animal created the music to this Be like Mike update, just as they did with the groove like Mike and dream like Mike soundbeds.
In this one, young athletes work harder to be like Mike, and for a brief moment it looks like it was about to become a sound bed made from training sounds. Instead it's a gym where each machine is a zoetrope, a human powered projector or a basketball driven base speaker which is a little fragmented idea-wise. The nicest touch is the basketball hoop that can be raised to "Like Mike" heights. I wish it had been a little more concentrated, we might have seen a Jordan Jumpman "heartbeat" singular idea style ad instead. The tune is great though.

Advertising Agency: TBWA\Chiat\Day Los Angeles, USA
Creative Director: Renato Fernandez
Art Director: Pierce Thiot
Copywriter: Scott Cleveland
Producer: Garrison Askew
Music Production Company: Animal Music

Move Like Mike (:90)
Client: Gatorade
Chief Marketing Officer: Morgan Flatley
Senior Director, Consumer Engagement: Molly Carter
Director of Digital Strategy: Jeff Miller
Senior Marketing Manager, Digital: Abhishek Jadon
Assistant Marketing Manager, Digital: Nicki Granadier
Director, Sports Partnerships: Jeff Chieng
Sports Marketing Manager: Jonathan Kander
Agency: TBWA\Chiat\Day
Chief Creative Officer: Stephen Butler
Executive Creative Director: Brent Anderson
Creative Director: Renato Fernandez
Copywriter: Scott Cleveland
Art Director: Pierce Thiot
Director Of Production: Brian O'Rourke
Executive Producer: Sarah Patterson
Associate Producer: Garrison Askew
Managing Director: Peter Ravailhe
Brand Director: Simon Nicholls
Branded Entertainment Manager: Marc Johns
Account Supervisor: Robyn Morris
Sports Marketing Manager: Erika Buder
Project Manager: Parker Adame
Group Planning Director: Scott MacMaster
Planning Director: Martin Ramos
Planner: Matt Bataclan
Director Of Business Affairs: Linda Daubson
Business Affairs Manager: Laura Drabkin
Talent Payment Manager: Mirielle Smith
Director, Traffic Operations: Dessiah Maxwell
Senior Traffic Operations Manager: Judy Brill
Production Company: 1stAveMachine
Creative Director: Tomi Dieguez
Directors: Can Can Club / Diego Berakha
Executive Producer/Partner: Sam Penfield
Head of Production: Lisanne McDonald
Senior Producer: Malú Rodríguez
Production Company Buenos Aires: Tronco
Executive Producer: Lautaro Brunatti / Leticia Christoph
Line Producer: Lucio Fiorentini
Art Director: The Art Brothers
DOP: Juan Maglione
Postproduction: Mate Post

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