Adgrunt kgeiger sent us an update to his story on the IKEA Germany - "Midsommar in Schweden" ads that offended the top brass at Swedish Ikea. Here's the commercial that they replaced the old ones with - in it they mock the beloved* traditional midsummer song and dance "Små grodorna" (the little frogs). Blasphemy!

*seriously, does anyone over the age of two actually like that dance?

Ikea, Germany

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.