Committee for Paris 2024 "Sport can change everything" (2019) 1:38 (France)

Featuring athletes Tony Parker, Sarah Ourahmoune, Teddy Riner, Kevin Mayer, Raphaël Varane, Emmanuelle Morche, Melvyn Richardson, Laure and Florent Manaudou, Martin Fourcade, and a host of regular folks, this spot celebrates the ability of sport to change everything.

Not just the individual athlete's lives. But society as well.

Before, you took the stairs. Before, people only saw your disability. Before, you didn't believe in miracles. Before you lived in urban blight. But sport had the ability to change all of that. 

What a great, inspiring message.

Credits:

Client: Paris 2024

President Tony Estanguet

Managing Director Etienne Thobois

Executive Director Brand, Creativity and Commitment Thierry Reboul

Director of Integration of Vision and Innovation, Celebrations and Ceremonies Delphine Moulin

Strategy and conception Buzzman

President and Executive Creative Director Georges Mohammed-Chérif

Vice – President Thomas Granger

Managing Director Julien Levilain

Director Albert Albert

Production Iconoclast